The music would influence our buying behavior. According to researchers, our response to listening to music is a very large extent influenced by our age, gender, class and environmental influences that we suffered before our arrival in this world. The music usually causes individuals an internal reaction that is both known and emotional. The first musical influence of the perceived time may, depending on the tempo, intensity and style of music we seem slower or fast. The impact on background music on mood in psychology is huge: music can influence the mood of people in this sense, music can extent influence the level of arousal on some people. According to the research that has been conducted to date, it would be possible by managing tempo, intensity and style of music, to intervene on purchasing behavior. It would, among other things, possible to intervene on the speed and duration of consumption. The music actually creates a new order between man and time. These discoveries have been tested on restaurants customers drink more and stay longer when music is jazz, classical music … and rush to finish their meal more when they hear a more rock music, sounds more violent and electrical.
May 4, 2010
Psychology of the Background Music: How it Sharp Our Mood and Feelings
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