The Content Blender

So What Makes a Good Spam Filter Anyway? By Alan Hearnshaw

Spam Filters. Most of us know we need one. Some of know we need a better one, but how many stop to think what actually makes a good spam filter in the first place?

This is not just a rhetorical question. It is a question that many users - and many developers - do not ask, and consequently, goes unanswered.

Maybe this could be better answered by defining here the qualities of the perfect spam filter. We’ll call our perfect spam filter the “SpamSplatter 3000″. Here are some of the defining qualities of “SpamSplatter 3000″

1. It requires zero interaction from the user. 2. It produces zero false positives (good messages identified as bad) and zero false negatives (bad messages identified as good). 3. It is transparent - that is, you only ever see good messages and never need even be aware that spam exists.

That’s it. Not much of a shopping list is it? Of course, “SpamSplatter 3000″ hasn’t been invented yet (and if it does, I want a piece of the action), but it does give us a frame of reference when looking for the best filter we can find.

Let’s take each point in turn:

It requires zero interaction from the user There are two kinds of filters that come near to this ideal currently: Bayesian Filters and Community Filters. Bayesian filters strip messages down to small “word bites”, or tokens and maintain a database containing lists of good and bad tokens. When a new message is encountered, the filter strips this message down to tokens, compares it to the database, and applies a formula based on the British scientist Alan Bayes’ formula for probability calculation. Over time, the Bayesian filter “learns” the characteristics of spam messages.

Community Filters simply work on a voting system whereby every user that receives a spam message “votes” it as spam. This information is stored on a central server and when enough votes are received the message is banned from all users in the community.

As can be seen, the user interaction from these types of filters is mainly limited to two button operation - correcting wrongly identified messages - and the more accurate the filter, the less those buttons are used.

OK, so that’s pretty good. Not exactly zero interaction, but if the filter is accurate enough, then it should be pretty near. That brings us to point two:

It produces zero false positives or negatives This is the area in which most spam filter development is concentrating and things are getting pretty good nowadays. It is not at all unusual to see an efficient modern filter achieve accuracy of 96% or better. It is, of course, far better to have a false negative than a false positive if you are ever going to tear yourself away from the killed mail folder!

Of course, by definition, community filters cannot reach 100% accuracy as someone has to be getting the spam to be voting it as such! Theoretically, a Bayesian filter may be able to eventually get quite close to 100% accuracy, so at least there is hope there. Content based filters (those that look for certain words, phrases or other indicators in a message to identify it as spam), will almost certainly not get much higher accuracy figures than the best of them can achieve today. Adapting to changing spam requires new filters to be created on an ongoing basis.

And finally, we come to the holy grail of spam filtering:

It is transparent Strangely enough, not enough work seems to be done in trying to achieve this goal. Some of the best filters on the market today identify spam with impressive accuracy and then simply place them in a “killed mail” folder for your later perusal. Now, forgive me if I’m missing something here, but isn’t the point to save you having to wade through the junk mail? Isn’t that what you bought the filter for? With the “SpamSplatter 3000″, you don’t need to do that.

As we haven’t achieved 100% accuracy yet (and probably never will), the only way to free us from checking the killed mail folder is a challenge/response system. This is where a message is automatically sent back to the sender requiring them to take some action for their message to actually be delivered.

Some systems tend to go overboard with the challenge/response system. These systems - often called “Whitelist” systems - block messages from anyone that isn’t in the user’s friends list. Guaranteed 100% effective, but too drastic a measure for most users.

Now, it seems that the most intelligent use of this system would be to send challenges only to messages that were flagged as “questionable”. Good message can be delivered, definite spam can be deleted and questionable ones would earn themselves a challenge message.

So, to sum up, let’s rewrite the qualities of our perfect filter and get a shopping list of what to look for while we wait for the “SpamSplatter 3000″ to arrive:

1. Simple, minimal setup and maintenance. 2. Extremely low rate of false positives and as few false negatives as possible. 3. A transparent “fail-safe” mechanism whereby the victims of those false positives can force the message through to you.

It’s simple really. Now, who’s going to build me this “SpamSplatter 3000″…?

Alan Hearnshaw is the owner of http://www.WhichSpamFilter.com, a site which provides weekly in-depth spam filter reviews, user help and guidance and a community forum. alan@whichspamfilter.com

Effective human resource management techniques are very important for business success. With a little effort you may succeed in developing these skills. It may be a plus to have a natural affinity for people, all the same you can do some things that will facilitate the process.

Relationship Building: Remembering staff by name can be a beginning. Speak to people; get eye contact during a conversation. Be respectful, and listen to the other person’s opinion, even if you do not agree or have a different point of view. The development of the ability to listen is among the best things you can do to develop your talent management skills. Be sure to show an interest in what everyone can give to the business.

Exhibit integrity: Don’t give promises you will not keep. If your word is broken, it will damage trust, and if they do not trust you employees certainly won’t perform at their best. When you make a commitment or give your word on something, you are squandering your time and effort if you don’t keep your promises. The truth is, when you can’t be counted on, they can’t be relied on to be there when they are most needed. Be open to feedback: It’s a two-way street. Keeping an open mind with regard to other people’s opinions is an important skill in effective people management. If you are able to prove accessibility and openness, you establish that you value your co-worker’s feedback, your thoughts will be valued in return. Encouraging discussion also encourages novel ways of doing business, ways of fulfilling the mission of the team, and develops the team. By allowing the team some input, every member takes an interest in the outcome of the project. Communicating is the key: Your people management techniques boil down to one concept - good communication. Be approachable, use good listening skills, retain an open mind, and encourage all your team members to express their opinions. Employees must be encouraged to speak with each other as well as with you. The growth of a business relies a great deal on the open exchange of ideas, when the team communicate well, it is easy to spot any issues before they present a problem, and corrective measures may be applied before things get out of hand.

Some effort is necessary, yet the rewards are worthwhile. Through inspiring a good team dynamic and by listening to what your staff have to offer, a flourishing business can be yours.